Plug into the voltage of revolution! “Shock” is Ana Tijoux’s hip-hop call to action, inspired by Naomi Klein’s idea of the doctrine of shock — the tactic of using crises to push unfair economic policies. With rapid-fire verses, Tijoux tears apart colorless political speeches, corrupt thrones of gold, and a market system that turns everything into profit, even life and death.
Yet this is more than protest; it is a massive chorus of resistance. From students and teachers to Indigenous Mapuche communities, millions “from pole to pole” are ready to march together, refusing to stay silent. The beat becomes a rallying drum, reminding listeners that the hour has struck and collective power can dismantle greed, censorship, and fear. Feel the pulse, learn the words, and join the chant: “¡La hora sonó!”