Sincero is Don Omar’s late-night confession booth. At "las dos" (2 a.m.) the Puerto Rican star hears their song playing, feels the liquor hit, and grabs the phone. What spills out is a raw apology: he knows he played games, he knows she’s probably decided to move on, and he owns that “tienes razón.” Yet he can’t shake the feeling that their bond is stronger than pride.
The chorus is a tug-of-war between regret and hope. Don Omar swears he’d “give his life” to relive the passion they shared, insisting that she still thinks of him every morning even if she won’t admit it. Sincero blends heartfelt vulnerability with irresistible reggaetón rhythm, turning a simple drunk-dial into a relatable story about love, mistakes, and the stubborn hope that a sincere apology can rewrite the ending.
Don Omar (born William Omar Landrón Rivera on February 10, 1979, in Santurce, Puerto Rico) is a pioneering Puerto Rican rapper, singer, songwriter, and record producer widely celebrated as the King of Reggaeton. Bursting onto the music scene with his 2003 debut album The Last Don, Don Omar helped elevate reggaeton to a global phenomenon, selling over 70 million records to date.
Known for hits like Danza Kuduro and Angelito, his album King of Kings made reggaeton history by achieving unprecedented chart success in the United States. Beyond music, Don Omar has appeared as Rico Santos in the Fast & Furious film series, showcasing his versatility as an artist. His influential career has earned him multiple Latin Grammy Awards and numerous accolades across Latin music. After briefly announcing retirement in 2017, he returned to the limelight with new music and collaborations, continuing to shape the Latin urban music landscape.