“Soy Yo” throws us right into a steamy Caribbean night where confidence, desire, and irresistible rhythm take center stage.
Don Omar, joined by Wisin and Cuban duo Gente de Zona, plays the bold suitor who refuses to leave the dancefloor—or the woman he wants—without a final, unforgettable night together. Throughout the lyrics he urges her to admit that he is the one she truly likes, inviting her to ditch any rival and surrender to the moment. The verses paint vivid scenes: a glimpse of her by the pool, transparent outfits, booming speakers, and music “like gasoline” that keeps the fire burning. Beneath the flirtatious bravado lies a simple message: seize the fleeting night, follow your genuine attraction, and let the music guide you to the person who makes you feel alive.
Don Omar (born William Omar Landrón Rivera on February 10, 1979, in Santurce, Puerto Rico) is a pioneering Puerto Rican rapper, singer, songwriter, and record producer widely celebrated as the King of Reggaeton. Bursting onto the music scene with his 2003 debut album The Last Don, Don Omar helped elevate reggaeton to a global phenomenon, selling over 70 million records to date.
Known for hits like Danza Kuduro and Angelito, his album King of Kings made reggaeton history by achieving unprecedented chart success in the United States. Beyond music, Don Omar has appeared as Rico Santos in the Fast & Furious film series, showcasing his versatility as an artist. His influential career has earned him multiple Latin Grammy Awards and numerous accolades across Latin music. After briefly announcing retirement in 2017, he returned to the limelight with new music and collaborations, continuing to shape the Latin urban music landscape.