Picture a midnight voice note that crackles with longing. In “RU MOR”, Colombian artist Feid reaches out to a girl he has not seen in a while and vents about the distance that separates them. Gossip is flying (“ru mor” = rumor) and her family is not impressed by his flashy chains, tattoos, or the rough-edged friends who ride with him. Feid pushes back with swagger: he has cars, motorcycles, money from “el Baloto”, and even a plan to move her mom to a better neighborhood. Under the bravado, though, you hear a genuine ache. He tells her no one will ever touch her like he does, promises he bears no grudge against her dad, and vows to keep her safe from anyone who talks trash.
The song is a bad-boy love anthem where romance, street credibility, and family disapproval collide. Feid invites his girl to sneak out, throw on a miniskirt, hop in his car, and dance until sunrise. Every boast and threat is really a plea: ignore the rumors, trust the connection, and let’s escape together for one unforgettable night.
Salomón Villada Hoyos, known by his stage names Feid and Ferxxo, is a Colombian singer, songwriter, and record producer born on August 19, 1992, in Medellín, Colombia. Emerging in 2013, Feid has become a prominent figure in urbano music, blending reggaeton, hip-hop, and R&B influences, inspired by artists such as Drake and Chris Brown.
Feid is celebrated not only for his solo work but also for collaborations with top Latin artists including Bad Bunny, J Balvin, Karol G, Sebastián Yatra, and Maluma. Notably, he contributed to the writing of J Balvin's hit single "Ginza". His distinctive sound, emotive vocals, and songwriting talent have earned him multiple awards, making him a key voice in contemporary Latin music.