RAP LORD is Haikaiss’s high-octane declaration that he has earned his spot in Brazilian hip-hop and refuses to give it up. Over a pounding beat, he recounts the uphill grind from anonymity to packed shows, delivering rapid-fire lines about sleepless hustle, street smarts, and unshakable self-belief. The song is both a victory lap and a warning: in the urban jungle you must choose whether to be predator or prey, keep your ego in check, and stay ready for anyone who doubts your skill.
At the same time, the rapper salutes the pillars of Brazilian rap—names like Sabotage, Racionais, and RZO—while reminding listeners that talent is a gift that must be used responsibly. “RAP LORD” mixes bravado with social insight, urging listeners to rise above complacency, honor their roots, and turn every setback into fuel for bigger dreams. The message is clear: perseverance, authenticity, and community are the true marks of royalty in the rap game.