“Ahora” is J. Balvin’s playful reminder that the best time to fall head-first into passion is right now. Over a smooth reggae-reggaetón groove, the Colombian superstar tries to convince his love interest to stay a little longer. He praises her confidence, vows to become her biggest fan, and suggests that any past tension can be settled with a truce sealed by dancing and late-night chemistry. The clock is ticking, so why wait?
Balvin’s lyrics mix flirtation with urgency: he does not want tomorrow’s doubts or distractions to steal tonight’s magic. Every line circles back to seizing the moment—lingering glances, a couple of drinks, and the irresistible pull of mutual desire. “Ahora” is essentially a musical wink that says, Let’s stop talking and start living before the chance slips away.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.