Picture a packed nightclub, lights flashing, bass thumping, and J Balvin at the center of it all… yet his mind is miles away. 'Qué Locura' (which means 'What madness' in English) captures that crazy moment when you try to lose yourself in the party but every beat just reminds you of the one who got away. Instead of dancing, he keeps answering the imaginary phone of his memories, wondering how it’s possible that he still can’t erase her.
Balvin flips through vivid snapshots: matching Vans on the street, Wu-Tang Clan vibes, and even wishing for the Men in Black memory-erasing flash. He’s got a bottle in hand, friends all around, and still asks, “Will I finally forget you in this story?” The song mixes playful pop-culture references with real heartbreak, turning the dance floor into a battleground between fun and nostalgia. In short, 'Qué Locura' is an irresistible reminder that no matter how loud the music gets, some loves are even louder.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.