“Hoy” throws you straight into Jamby El Favo’s adrenaline-charged world, where the Puerto Rican rapper narrates a day in the life of a street hustler. Over a hard-hitting urbano beat he boasts about traficando merchandise, stacking cash and cruising with his crew while critics watch from the sidelines. The hook—Hoy, quiero lo que quiero, no me importa lo que quieran—is a rebellious mantra: today he takes what he wants, critics and consequences be damned. Alongside the bravado, Jamby pledges fierce loyalty to family and friends, shouting out imprisoned partners and vowing that his grind keeps loved ones protected.
Hidden in the swagger is a tale of sacrifice and ambition. Jamby recalls the disbelief he faced when chasing his “loqueras” (wild dreams) and celebrates crossing figurative borders to success. References to corridos, Mexican shout-outs and Puerto Rican landmarks like Villa Palmeras paint a picture of Latin street culture woven together by shared struggles. In short, “Hoy” is both a victory lap and a warning shot, celebrating fast money and iron-clad loyalty while reminding doubters that the spoils of his risky hustle are very real—and very loud.
Jan Omar Cambero Luciano, known as Jamby El Favo, is a Puerto Rican singer and songwriter born on February 3, 1995, in Carolina, Puerto Rico. Raised in the vibrant neighborhood of Santurce, he brings a unique blend of Latin trap and hip hop to the urban music scene.
Since launching his career in 2015, Jamby has captivated audiences with hits like "Persia" and "La Carta". His music combines personal storytelling with dynamic beats, reflecting his Puerto Rican and Dominican roots. Collaborations with artists such as Ele A El Dominio have helped him grow his influence across Latin music. With albums including Underrated and Diamante en Bruto, Jamby El Favo continues to make waves as a rising star in Latin trap.