Provenza is KAROL G’s carefree postcard from Medellín. In the lyrics she sends a playful “Hey, what’s up?” to an old flame, letting him know she is single, in the mood to roam the city again, and totally ready to crank up reggaeton while cruising the palm-lined streets of the Provenza neighborhood. The song captures that thrilling first text after a breakup, when nostalgia, freedom, and curiosity mix with the beat of a summer night.
At its heart the track celebrates liberation and female confidence. KAROL G calls the shots: she chooses the place, the music, even the right drink to “revive old times.” Between plans to park the car, light one up, and get lost together, she makes it clear that nothing is guaranteed except fun in the moment. “Provenza” feels like driving with the windows down, chasing spark-filled memories, and savoring the power of saying: I’m free, I’m here, let’s see where the night takes us.
Carolina Giraldo Navarro, known professionally as Karol G, is a Colombian singer-songwriter born on February 14, 1991, in Medellín, Colombia. She is regarded as one of the most influential artists in reggaeton and urban pop, with a career spanning since 2006. Karol G has earned numerous awards including a Grammy, six Latin Grammys, and five Billboard Music Awards.
Karol G rose to international fame with hits like "Ahora Me Llama", "Tusa", and her record-breaking album Mañana Será Bonito, the first Spanish-language album by a female artist to debut at No. 1 on the U.S. Billboard 200. She blends reggaeton, urban pop, and Latin R&B with powerful vocals and empowering lyrics. Beyond music, Karol G is recognized for breaking barriers for women in Latin urban music and continues to shape the genre worldwide.