What if love felt so intense that the only defense was to act like you couldn’t care less? That is the cheeky premise of Klava Koka’s "Мне Пох (Mne Pokh)" featuring the ever-provocative MORGENSHTERN. The title is Russian slang for "I don’t care" and the song turns that phrase into a playful mask. Over an irresistible club beat, Klava confesses, "I love you, but I’m acting like I don’t," letting us hear the tug-of-war between genuine feelings and a carefully crafted poker face. Her sugary vocals stack against MORGENSHTERN’s braggadocious verse full of money, cars, and swagger, highlighting how both characters hide vulnerability behind a show of indifference.
Under the neon lights of this track lies a modern love story where emotional armor meets dance-floor drama. Klava’s chorus repeats like a mantra, reminding us that pretending not to care can be just as intense as admitting love. MORGENSHTERN’s brash lines add a twist, exposing the toxic glamour of material distractions while admitting, deep down, he is still a “romantic Aлишер.” Together they paint a picture of a relationship fueled by passion, pride, and playful denial, making the song a catchy anthem for anyone who has ever loved loudly but said, "Мне пох" just to save face.