L’effet de masse translates to “the pull of the crowd,” and Maëlle turns this idea into a gripping mini-movie. She sings about a classmate who was a bit different, the boy “across the street” everyone knew but nobody truly saw. As gossip swirled through school corridors and later echoed in sleek office hallways, the group mentality kept winning. Instead of standing up for him, the singer admits she laughed along, showing how easy it is to sacrifice kindness just to fit in.
The song is both a confession and a wake-up call. Maëlle’s lyrics remind us that the same force pushing us to mock on the playground now lives on “on screens, behind masks” in the digital age. “L’effet de masse” challenges listeners to break the cycle—choose empathy over ridicule, courage over conformity—and to remember those who vanished from our lives because we failed to stand beside them when it mattered most.