Malumaâs âProcuraâ is a Reggaeton tale of digital-era longing where social-media bravado collides with raw emotion. The Colombian superstar scrolls through his exâs profile and spots flashy captions about a new romance that is supposedly perfect. Yet every boastââhe loves me, he values meââsounds like a not-so-subtle jab aimed at him. Maluma responds with equal parts swagger and vulnerability: he admits he still thinks of her, warns her not to picture him when she lies in someone elseâs bed, and reminds her of the unforgettable moments they once shared.
At its heart, the song explores the tug-of-war between appearance and truth. Both ex-lovers parade new relationships online, but the chemistry they hadââloquita por mĂ, loquito por tiâârefuses to fade. Underneath the playful beat, âProcuraâ questions why we pretend to be over someone when our minds, memories, and midnight scrolls say otherwise. It is a catchy reminder that likes and captions canât mask lingering desire, especially when the rhythm keeps pulling you back to the past.
Maluma (born Juan Luis Londoño Arias on January 28, 1994, in MedellĂn, Colombia) is a celebrated singer, rapper, songwriter, and actor known for his vibrant contributions to urbano, reggaeton, and Latin pop music. Since beginning his career at just sixteen, Maluma has released multiple successful albums including Magia (2012), Pretty Boy, Dirty Boy (2015), F.A.M.E. (2018), and 11:11 (2019), captivating audiences worldwide with his dynamic sound and charismatic presence.
With over 18 million records sold, Maluma has scored numerous hits like "Felices los 4," "BorrĂł Cassette," and "CorazĂłn," and has collaborated with global stars such as Shakira, Madonna, and The Weeknd. His music blends infectious beats with heartfelt lyrics, earning him multiple awards including a Latin Grammy and an MTV Video Music Award. Known for his smooth vocals and genre-crossing style, Maluma remains a leading figure in Latin music and continues to influence the global music scene.