Roxxxstar is Nicky Jam’s no-holds-barred confession of the Friday-night, rock-star mentality. From the very first line his DMs are blazing, and he’s laser-focused on one thing: a secret, high-heat rendezvous with someone who’s already taken. Blending Spanish street slang with punchy English phrases, he brags about arriving in “thirty-five,” showering his lover with diamonds, and leaving zero room for romance. The message is crystal clear: this is pure, unapologetic passion, not a love story.
Across a pounding reggaetón-trap beat, Nicky Jam (with Geo riding shotgun) celebrates living like a rock star—late-night hookups, lavish spending, and total emotional detachment. He treats desire as a quick, adrenaline-charged fix: enjoy the night, record the memories, then disappear before daylight. The dual-language lyrics and playful references to pop icons (Kobe, Shaq, Paul McCartney, and the Kardashians) paint a picture of larger-than-life excess, where commitment is off limits and the thrill of the moment reigns supreme.
Nicky Jam, born Nick Rivera Caminero in 1981 in Boston, Massachusetts, is an American singer known for his influential role in Latin urban music. Raised in Puerto Rico, he began his musical journey as a teenager and first gained fame as part of the duo Los Cangris with Daddy Yankee. Despite personal struggles and a career decline, Nicky Jam revitalized his sound with romantic reggaeton hits like "Travesuras" and the Latin Grammy-winning "El Perdón."
Relocating to Medellín, Colombia marked a turning point in his life and career, inspiring a fresh style that blends melodic vocals with energetic rhythms. Today, Nicky Jam is celebrated for hits like "Hasta el Amanecer" and "El Amante," collaborations with top Latin artists, and his resilience as a music icon.