“Любимка” throws you straight into a neon-lit battlefield of love where every heartbeat sounds like a gunshot. NILETTO sings about spending his very prime time and energy on one irresistible girl, calling her любимка (“sweetheart”). The chorus repeats like a mantra: he is “wasting” himself, firing emotional bullets, and yet her aim is perfect—she lands right in his heart and stays there. Explosive images of shoot-outs, videogame showdowns and racing away in a skyline car paint their romance as part action movie, part dance floor anthem.
Behind the swagger and high-energy beat lies a confession of vulnerability. The artist admits he is “without change” and “without a gun” without her, hinting that all the bravado hides real dependence. Love here is thrilling, dangerous and addictive: a conflict where no one truly wins, yet neither side can stop fighting. The song’s punchy pop sound and vivid metaphors make it a catchy reminder that the strongest passions can feel like a war zone—and we often surrender our best selves in the crossfire.
Niletto (born Daniil Sergeevich Prytkov on October 1, 1991, in Tyumen, Russia) is a dynamic Russian singer, dancer, and musician known for his energetic performances and catchy hits. Emerging on the music scene in 2010, Niletto quickly gained attention with his unique blend of pop and dance music. He has been featured on popular TV projects like Песни on TNT and Русский ниндзя on Channel One Russia.
His breakthrough track "Любимка" earned him prestigious awards including the Golden Gramophone and MTV Europe Music Award for Best Russian Act in 2020. Now based in Moscow, Niletto continues to influence the Russian music landscape with his vibrant style and strong stage presence.