CLICKBAIT finds Spanish singer–songwriter Pablo Alborán taking a playful but sharp swipe at the age of online attention.
Throughout the song he fires back at gossip sites, social-media “experts,” and anyone who claims to know him after only a few flashy headlines. He contrasts their endless thirst for likes and fama with what truly matters to him: real smiles, eye-to-eye connections, and the peaceful sunsets he refuses to “whiten” or filter for public approval. The repeated chorus (“Muchos dicen que me conocen…”) becomes a catchy mantra of self-assertion, reminding listeners to safeguard their own identities in a world overflowing with clickbait, fake news, and ego-boosting amphetamines. Despite the critique, the mood stays upbeat and liberating, encouraging us to tune out the noise and focus on genuine human moments.