Por Eso Vine feels like an upbeat pep-talk set to a reggaetón groove. Paulo Londra, a charismatic rapper from Córdoba, Argentina, spots a friend whose sparkle has faded after a hurtful relationship. Her laugh, dance moves, and even the way she speaks have gone dull. Refusing to let her stay in that gray mood, he shows up as a playful hero – “director de cine,” “soldado,” “Superman” – ready to rip up the old script of sadness and write a happier scene. Ice cream, chocolate, and a heartfelt chat are his simple but sincere rescue tools, symbolizing kindness over grand gestures.
The song’s message is clear: real friends do not stand by while someone they love is treated badly. With catchy rhymes and Latin-urban beats, Paulo urges her to ditch the “patán” who dimmed her light and reclaim the confidence that once made her radiant. It is a feel-good anthem about stepping in, cheering up those we care about, and reminding them of their worth until they can dance, laugh, and shine again.
Paulo Ezequiel Londra (born April 12, 1998, in Córdoba, Argentina) is a renowned Argentine rapper, singer, and songwriter known for his melodic style within the urbano and Latin trap genres. Inspired by Eminem's film 8 Mile, Londra began his musical journey freestyling publicly at age 14, developing a distinctive sound that steers clear of common urban themes like violence and drugs.
Londra rose to fame with hit singles such as Cuando Te Besé (featuring Becky G) and Adán y Eva, both topping Argentina's Billboard Hot 100 chart. His debut album Homerun (2019) and subsequent collaborations with global stars like Ed Sheeran have solidified his status as a leading figure in Latin American music. Despite legal challenges impacting his career, Londra continues to be celebrated for his positive and unique approach to urban music.