PVSL plunges us into an imaginary rap battle where Paulo Londra faces off against his own critics. The first voice accuses him of selling out, abandoning the freestyle plazas of Córdoba for flashy brands and quick cash. We hear jabs about trendy haircuts, name-dropping, and the age-old clash between doing it for the culture versus doing it for the money. This section mirrors the street-corner cipher that shaped Paulo’s early career, painting him as a “Mayweather” who forgot the Ali in him.
Then the beat flips and Paulo answers back, firing lines that celebrate his rise without denying the struggle behind it. He claims his success keeps loved ones fed, juggles the roles of artist, father, and entrepreneur, and reminds listeners that only God can judge him. By playing both sides of the duel, Paulo turns PVSL into an inner dialogue about authenticity, ambition, and staying true to one’s roots while leveling up. The result is a dynamic track that feels like a live freestyle showdown, packed with Argentine bravado, quick-witted metaphors, and a message: critics can talk, but resilience and self-belief always get the last verse.
Paulo Ezequiel Londra (born April 12, 1998, in Córdoba, Argentina) is a renowned Argentine rapper, singer, and songwriter known for his melodic style within the urbano and Latin trap genres. Inspired by Eminem's film 8 Mile, Londra began his musical journey freestyling publicly at age 14, developing a distinctive sound that steers clear of common urban themes like violence and drugs.
Londra rose to fame with hit singles such as Cuando Te Besé (featuring Becky G) and Adán y Eva, both topping Argentina's Billboard Hot 100 chart. His debut album Homerun (2019) and subsequent collaborations with global stars like Ed Sheeran have solidified his status as a leading figure in Latin American music. Despite legal challenges impacting his career, Londra continues to be celebrated for his positive and unique approach to urban music.