Y Yo No Sé drops you right into that blurry moment after a wild night out, when you wake up wondering What on earth just happened? With his signature laid-back flow, Argentine rapper Paulo Londra tells the story of a mysterious woman who seems to have slipped something into his drink, erased his memories and ignored every “no” along the way. The chorus’s mantra-like “y yo no sé” (“and I don’t know”) captures his confusion while the pounding beat keeps the party vibe alive.
Beneath the playful reggaeton rhythm lies a cautionary tale about consent and personal boundaries. Paulo calls his temptress a “bruja” (witch) who “abusa de su magia,” warning listeners that charm and good looks never justify crossing the line. He even admits his own carelessness—he might have “un flow tan cabrón,” but that’s no excuse for letting his guard down. In short, Y Yo No Sé is both a catchy party track and a reminder to stay alert, respect limits and never let anyone steal your memories—or your agency—no matter how enchanting the night feels.
Paulo Ezequiel Londra (born April 12, 1998, in Córdoba, Argentina) is a renowned Argentine rapper, singer, and songwriter known for his melodic style within the urbano and Latin trap genres. Inspired by Eminem's film 8 Mile, Londra began his musical journey freestyling publicly at age 14, developing a distinctive sound that steers clear of common urban themes like violence and drugs.
Londra rose to fame with hit singles such as Cuando Te Besé (featuring Becky G) and Adán y Eva, both topping Argentina's Billboard Hot 100 chart. His debut album Homerun (2019) and subsequent collaborations with global stars like Ed Sheeran have solidified his status as a leading figure in Latin American music. Despite legal challenges impacting his career, Londra continues to be celebrated for his positive and unique approach to urban music.