**Peso Pluma and Eladio Carrión invite us on a turbo-charged ride through Mexico’s gritty streets and glittering nightlife in “77.” The lyrics paint a picture of two artists who hustle across Tijuana, Mexico City, and Guadalajara with total confidence. They brag about moving “jale blanco” (white work, slang for cocaine), stacking green bills, and collecting two-tone luxury watches, cars, and even weapons. The refrain “No llamo a la conexión, si la cone soy yo” (“I don’t call the plug because I am the plug”) highlights their self-reliance and street status: they control their own supply, their own security, and their own destiny.
Behind the ostentatious flexing lies a message of power, survival, and pride. “77” becomes a numeric badge that signals reputation and respect in the underworld. References to superheroes (Super Saiyajin, Vegeta) and pop culture add playful color, while the constant shout-outs to the double tone lifestyle underline a love for contrast: luxury and danger, celebration and vigilance. In short, the song is a swagger-packed anthem that glorifies living fast, making money, and staying untouchable in the modern corrido-trap scene.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.