Peso Pluma joins forces with Tito Double P to paint a cinematic picture of modern street entrepreneurship. The narrator starts in a seaside town, stuffing dreams (and risks) into a backpack full of high-grade weed, then rockets up the social ladder. Ice drips from his neck, champagne pops on the beach, and designer labels glint under club lights. Yet, he insists he is not chasing fame; he is chasing the payoff that comes from closing deals on “gelato” and keeping the cash flowing.
Beneath the luxury lies a cautious hustle. The artist guards his identity, keeps bullets close, and relies on family to cultivate the green that fuels his rise. From the bay to Los Angeles and even Las Vegas, his Mexican roots stay woven into the narrative while he navigates a world of flashy brands, secret transactions, and nonstop partying. “Bckpckbyz” ultimately celebrates ambition, loyalty, and the highs (literal and figurative) of turning street savvy into a lavish lifestyle, all while reminding listeners that risk and reward travel in the same backpack.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.