Sun-kissed beaches, carefree dancing and a dash of romantic bravado – “TULUM” invites us on a getaway where love finally gets its priorities straight. Peso Pluma and Grupo Frontera paint a picture of a stunning woman posting picture-perfect vacation shots from Mexico’s famous resort town, yet her heart is stuck in a lukewarm relationship. The voice of the song swoops in with swagger, telling her she’s a ten and doesn’t deserve a partner who “doesn’t even reach her feet.” Instead of Rolexes and mansions, he offers something rarer: time, genuine attention and the promise of memories the wind can’t carry away.
With catchy wordplay – “la comida se enfría cuando se descuida” (“the food gets cold when you neglect it”) – the lyrics urge her to drop the inattentive boyfriend and savor a new romance while it’s hot. The narrator celebrates her as “lo más rico del menú,” the tastiest dish on the menu, and imagines escaping to a secluded beach where the only soundtrack is their laughter, dancing and splashing waves. In short, “TULUM” is an energetic anthem about choosing heartfelt connection over flashy possessions, proving that sometimes the best vacation souvenir is discovering who truly values you.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.