“Viejo Lobo” places us inside the raw, adrenaline-charged world of Peso Pluma and Tito Double P. The title means old wolf — a veteran who knows every street trick and thrives on chaos. Across the verses he boasts about juggling drugs, quick cash, and ever-present firepower, all while swatting away police attention with bribes and bravado. The imagery is unapologetically gritty: kilos move through the neighborhood, a pistol is always within reach, and the party never seems to end.
The chorus flips between two moods. To lower the wild rush, the old wolf lights a fat cigar or joint; to raise it, he takes a line, spends stacks of money, and surrounds himself with women. This constant see-saw captures the lifestyle’s danger and excitement, painting a portrait of someone who feels untouchable, yet is always one wrong move from collapse. It is a corrido tumbado that mixes regional Mexican sounds with urban swagger, inviting listeners to witness — but not necessarily imitate — the life of the “Viejo Lobo.”
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.