VVS pairs the guitar-driven swagger of corrido tumbado with a victory lap narrative. Peso Pluma, Edgardo Nuñez and Los Dareyes De La Sierra look back at the days when people dismissed them for being broke and unproven, then fast-forward to the present where VVS diamonds, Gucci fits and a garage full of sports cars prove just how far hard work can take you. The flex is loud, but it is also a statement: you have to be más cabrón—tougher, smarter, more relentless—to turn nothing into something.
Beneath the glitter, the song carries a code of honor. Money is nice, loyalty is priceless. The artists mock clout-chasers, reaffirm their respect for the friends who helped them climb, and remind haters that real success means staying the same person even when life levels up. In short, “VVS” is both a celebration of earned luxury and a lesson on authenticity wrapped in a modern Mexican street anthem.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.