Gangnam Style is PSY’s playful love letter and cheeky critique of Seoul’s wealthiest neighborhood, Gangnam. In the song he calls himself Oppa (the friendly Korean term women use for an older brother or boyfriend) and boasts a cool, confident swagger that matches the district’s glitzy reputation. The repetitive chant of “Oppa Gangnam Style” is not just a party slogan, it announces PSY’s over-the-top persona who enjoys fancy coffees by day and heart-racing nightlife after dark.
At its core, the lyrics celebrate a perfect yin-yang pairing: a woman who is refined in public yet passionate in private, and a man who appears reserved but turns wild when the time is right. PSY’s witty contrasts highlight how image and reality often clash in status-obsessed Gangnam, poking fun at people who flaunt luxury while secretly craving excitement and authenticity. All of this comes wrapped in an irresistible beat, making the song both a global dance craze and a satirical snapshot of modern Korean pop culture.