Rapper Sjors turns the dial to maximum party mode in Hoe Laat Begint Het Nou? – a tongue-in-cheek club anthem packed with swagger, cheeky flirtation, and late-night adrenaline. Throughout the track he proudly introduces himself as “a beast,” bouncing from the club to the pub to the internet, all while zeroing in on a potential dance-floor partner. Money, drinks, and booming bass set the scene, but the chorus keeps circling back to one urgent question: “Hoe laat begint het nou?” – “So, what time does it start?”
The repeated question captures the song’s playful impatience: Sjors is ready for the night to kick off right now, no excuses. Between boasts about counting his “stacks,” rapid-fire Spanish catchphrases, and promises of wild fun, the rapper paints a picture of a chaotic party where anything goes. Far from deep philosophy, the song celebrates carefree hedonism, making it a humorous soundtrack for anyone itching to hit the dance floor and asking the same thing: When do we start?