Cosa Nuestra feels like being handed a private invitation to Rauw Alejandro’s inner circle. With the mantra “Esto es cosa nuestra, no creo que lo entiendan,” the Puerto Rican star lays down a secret code: outsiders will never get the full story. Over lively salsa horns and percussion, he mourns a love that burned fast and left a long shadow, borrowing Neruda’s idea that “love is short and forgetting is long.” Memories drift in and out “como las hojas y el viento,” and every time he hears her name, the wound reopens.
At the same time, Rauw keeps one eye on the streets. Surrounded by his “bandoleros,” he makes deals, counts money, and watches rivals while hopping from bed to bed in a search that never satisfies. This clash of tenderness and toughness captures the dual heartbeat of Caribbean urban life: romance and danger dancing side by side. Beneath the irresistible groove, the song whispers that some stories stay locked behind closed doors, understood only by those who share the code—la cosa nuestra.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a dynamic Puerto Rican singer and songwriter born on January 10, 1993, in San Juan, Puerto Rico. With roots in a musically inclined family, his sound blends reggaeton, Latin R&B, urbano, and Latin trap, setting him apart in the Latin music scene. Rising to fame with hits like "Toda" and "Fantasías," Rauw has earned multiple awards including two Latin Grammys and Billboard Latin Music Awards.
His versatile artistry shines through albums like Afrodisíaco and Vice Versa, and he continues to innovate with his latest 2024 release, Cosa Nuestra, which features collaborations with major artists and fuses salsa, reggaeton, and more. Recognized as one of Latin music’s greatest showmen, Rauw Alejandro’s electrifying performances captivate audiences worldwide, making him a true standout in contemporary Latin music.