“Hola” is the soundtrack of a spontaneous late-night hookup, painted with the vibrant colors of reggaetón culture. Rauw Alejandro, alongside Darell and Valentino, tells the story of an ex-lover who dials him up after midnight, catching him a little tipsy and very much still attracted. The phone rings, the word hola hangs in the air, and suddenly both sides are confessing the spark that never really faded. They flirt, negotiate where to meet, tease each other through video calls, and celebrate the thrill of secrecy — all while promising a night that starts at 2 a.m. and might never truly end.
Beneath the playful lyrics and irresistible beat lies a modern take on desire: social-media scouting, late-night “booty calls,” and the irresistible pull of chemistry that ignores the clock. The song captures that electric moment when past feelings collide with present temptation, turning a simple greeting into an open invitation for passion, adventure, and a little bit of trouble.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a dynamic Puerto Rican singer and songwriter born on January 10, 1993, in San Juan, Puerto Rico. With roots in a musically inclined family, his sound blends reggaeton, Latin R&B, urbano, and Latin trap, setting him apart in the Latin music scene. Rising to fame with hits like "Toda" and "Fantasías," Rauw has earned multiple awards including two Latin Grammys and Billboard Latin Music Awards.
His versatile artistry shines through albums like Afrodisíaco and Vice Versa, and he continues to innovate with his latest 2024 release, Cosa Nuestra, which features collaborations with major artists and fuses salsa, reggaeton, and more. Recognized as one of Latin music’s greatest showmen, Rauw Alejandro’s electrifying performances captivate audiences worldwide, making him a true standout in contemporary Latin music.