SEXXXMACHINE is Rauw Alejandro’s unapologetic celebration of nightlife, luxury and raw desire. Over a hypnotic reggaetón beat he strolls into the club flashing his Patek Philippe, ready to splurge and turn fantasies into reality. The lyrics paint a picture of flashing lights, shots of tequila and a chemistry so intense it leaves the car seats soaked. Feelings are shoved in a drawer, because the night is about quick thrills, not commitments. Rauw switches between Spanish and clever English references (Purple Rain, Lana Del Rey) to show he’s a global playboy who plays by no one’s rules but his own.
Halfway through the track the vibe shifts from seduction to gratitude. After flexing his sexual bravado, Rauw thanks his collaborators, shouts out his hometown of Carolina, Puerto Rico, and invites fans to join him on tour. It’s a party anthem with a heartfelt send-off: every night must end, but you can always hit repeat and relive the rush.
Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a dynamic Puerto Rican singer and songwriter born on January 10, 1993, in San Juan, Puerto Rico. With roots in a musically inclined family, his sound blends reggaeton, Latin R&B, urbano, and Latin trap, setting him apart in the Latin music scene. Rising to fame with hits like "Toda" and "Fantasías," Rauw has earned multiple awards including two Latin Grammys and Billboard Latin Music Awards.
His versatile artistry shines through albums like Afrodisíaco and Vice Versa, and he continues to innovate with his latest 2024 release, Cosa Nuestra, which features collaborations with major artists and fuses salsa, reggaeton, and more. Recognized as one of Latin music’s greatest showmen, Rauw Alejandro’s electrifying performances captivate audiences worldwide, making him a true standout in contemporary Latin music.