"Vitamine" is Silvàn Areg’s sparkling pep-talk in musical form. Over a bouncing beat, the Armenian artist urges us to quit over-thinking tomorrow and start savoring today. He admits he is as lost as anyone—handing out advice he barely follows, wandering down wrong roads—yet a stubborn inner voice keeps telling him not to give up. So he stretches out his hand and invites us to walk beside him, living on nothing but “eaux fraîches et d’amour” (fresh water and love) for a while.
But this is more than a feel-good love song. Areg diagnoses modern life as a place that is “missing vitamins,” poisoned by gloom, consumerism and outdated models of success. His remedy is a loud, shared dose of happiness: reject the race for “always more and always pricier,” reclaim our values, and craft a future with our own hands. In short, the true vitamin is mindful, authentic connection—right here, right now.