“Nada Personal” catapults us into a world where screens glow, voices drone and everything feels oddly hollow. The narrator zaps through television static, listens to a warped voice-over and even tries to embrace a lover whose body feels like latex. Each scene underlines the same dizziness: information is everywhere, yet true warmth is nowhere in sight.
Soda Stereo turn this catchy 80s anthem into a clever protest against superficiality. By repeating the phrase nada personal—nothing personal—they expose how routine, media saturation and plastic relationships numb our senses. Beneath the synth hooks lies an invitation to wake up, shake our heads and look for real connection before the modern buzz leaves us feeling, once again, “nada especial.”
Soda Stereo was a groundbreaking rock band from Buenos Aires, Argentina, formed in 1982 by Gustavo Cerati, Zeta Bosio, and Charly Alberti. They are celebrated as the best-selling Argentine band of all time, having sold over seven million records by 2007. Their music evolved from a new wave and ska-influenced sound in their early years to a more alternative rock style, highlighted by their iconic hit "De Música Ligera".
Throughout the 1980s and 1990s, Soda Stereo revolutionised Latin American rock with albums like Nada Personal, Signos, and Canción Animal. Known for their charismatic performances and innovative music videos, they left a lasting legacy in the Latin rock scene. After disbanding in 1997, the band reunited briefly in 2007 and again from 2020 to 2022, continuing to influence new generations of music lovers.