"Frida (mai, mai, mai)" is a vibrant pop anthem where The Kolors mix Italian lyrics with the free-spirited aura of the Mexican painter Frida Kahlo. The repeated word mai ("never") spins around the idea that love is rarely eternal, yet the song refuses to sink into pessimism. Instead, it celebrates the sudden bloom of feelings—“un fiore prima o poi arriva”—and invites listeners to treat love as an adventurous challenge rather than a guaranteed promise.
Like Frida’s art, the song paints contrasts: lightness and panic, fortune and torment, night and the first dawn. Stash (the lead singer) reminds us that destiny can flip in an instant, pushing us onto unexplored roads. Against that backdrop, lovers become a secret flame, a candle in the dark, choosing to fly lighter than a feather. The core message? Even if nessun amore è per sempre (no love lasts forever), living passionately, courageously, and truthfully will always break through the gloom and make life non è cattiva—not so bad after all.