Greenwashing is a witty musical mirror that French band Tryo holds up to modern society. Over a playful reggae-folk groove, the lyrics list all the comforts and luxuries we crave — cheap flights, year-round fruit, endless Wi-Fi, giant SUVs, even summer sunshine in the middle of winter — while we simultaneously demand products labeled eco, organic, and planet-friendly. By chanting “green green green… washing,” the chorus mocks the marketing trick of painting harmful habits with a thin coat of environmental jargon so that both companies and consumers can feel guilt-free.
In just a few verses, Tryo exposes the contradiction at the heart of consumer culture: we want pristine beaches and plastic convenience, Argentinian steaks and protected whales, phosphate-free detergent and nuclear-powered energy. Calling themselves the “Pinocchios of marketing,” the singers remind us that pretending to be green is easier than truly changing our lifestyles. The song is a humorous yet sharp invitation to spot the lie, drop the façade, and think about what real sustainability would look like once the music stops.