Mirror, mirror on the wall — or rather on the dancefloor! In "Ego," French DJ-singer Willy William throws us into a glittery conversation with his own reflection. At first he is intoxicated by beauty, fame, and the thrill of social media buzz. The repeated cry of «Allez, allez, allez» feels like a cheerleading chant for self-adoration: he wants to dive into the “matrix,” taste its “delights,” and let the crowd stroke his confidence. Everything looks “beau” and “rose” as long as he controls the scene.
Yet the beat hides a cautionary tale. Mid-song, the mirror answers back and the glamour cracks: the transformation is “malhonnête,” the public’s “buzz” was fake, and his identity has started to slip away. Realizing that his bubble is just an illusion, he vows to reclaim what he is “wasting” before his ego fully takes over. Behind its catchy tropical-house groove, "Ego" reminds us that chasing superficial validation can be addictive — and that the hardest battle is often the one we fight with our own reflection.