Color: Red, Mood: After-midnight sparks! In “Rojo,” Colombian superstar J Balvin turns the color of passion into a late-night storyline where two lovers are synced like clockwork. No matter how much they argue or pretend to move on, the desire hits “a la misma hora”—around 3 or 4 a.m.—and their phones light up with the same thought: I want you here, now. The lyrics paint that familiar rush of adrenaline when temptation overrules bedtime, steering them straight to each other’s arms.
Balvin also slips in a playful jab at anyone who tries to win affection with money. He calls his partner a “treasure” already claimed by its “pirate,” showing that genuine chemistry beats material offers every time. The result is a steamy, rhythmic love-call where impulse, reciprocity, and the fiery color red blend into one irresistible vibe.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.