Sigue is a bilingual party anthem that unites Colombian reggaeton powerhouse J Balvin with England’s chart-topping troubadour Ed Sheeran. Over a hypnotic reggaeton beat crafted for late-night dance floors, the two artists trade Spanish and English lines that celebrate chemistry, confidence, and the thrill of moving together under flashing lights.
At its core, the song is a playful invitation: keep going, keep dancing, keep the energy high. Balvin’s verses shower his partner with bold compliments and mischievous promises, while Sheeran slips in flirty English bars that echo the same desire to stay lost in the music. The repeated command “Sigue” (“keep going”) captures the track’s spirit of non-stop fun — a carefree night filled with perreo, drinks, and unfiltered attraction where the only rule is to follow the rhythm and enjoy the moment.
José Álvaro Osorio Balvín, known as J Balvin, is a pioneering Colombian reggaeton singer born in Medellín in 1985. Bursting onto the music scene in 2004, Balvin is recognized as one of the best-selling Latin artists with over 35 million records sold worldwide.
Known for hits like "6 AM," "Ay Vamos," and "Mi Gente," he has transformed reggaeton into a global phenomenon while staying true to his Spanish roots. J Balvin's eclectic style blends urbano, Latin pop, and trap, influenced by rock legends like Metallica and Nirvana, as well as icons like Daddy Yankee.
With multiple Latin Grammy Awards and Billboard Latin Music Awards under his belt, Balvin continues to break records — becoming the first Latino to headline major music festivals such as Coachella. His vibrant music and fashion make him a standout figure, dedicated to spreading Latin music worldwide.