“Rubi” is Kikesa’s open diary set to music. Over a laid-back beat, the French rapper admits he is drained by the pressure to write his next album. To recharge, he heads back to his hometown of Nancy and rediscovers a childhood treasure: a pair of toy glasses that let him “see” Rubi, his long-lost imaginary friend and creative muse. Slipping them on feels like flicking a light switch — suddenly memories, rhymes and hope come rushing back.
The song is both self-therapy and an invitation. Kikesa confesses fears of failure, impostor syndrome and loneliness, yet the chorus keeps urging, “If you want to talk about your life, press the switch.” Rubi becomes a symbol for any safe space where we can speak freely without judgment. By sharing his own doubts, the artist gently encourages listeners to open up about theirs, reminding us that creativity and healing often begin the moment we dare to reconnect with the childlike imagination inside us.