RUBICON drives us straight into Peso Pluma’s desert highway of corrido tumbado swagger. Over a hypnotic guitar and hip-hop beat, the Mexican singer introduces himself as a lone wolf who trusts few people, keeps his phone close, and carries spiritual protection in the form of chains and saints. He honors a fallen brother “looking down from the sky,” yet keeps moving forward with a laid-back confidence that never quite lets its guard down.
The Rubicon Jeep, bags of cash, crypto profits, and clouds of smoke paint a vivid picture of a modern outlaw whose only priority is multiplying “Benjamines.” Between references to Elegua, “El Chapillo” as his street alias, and weaponry ready for anyone who crosses him, Peso Pluma’s message is crystal clear: stay positive, stay hustling, and stay protected. The song is equal parts flex and cautionary tale, a soundtrack for cruising sand dunes while watching your back and dreaming bigger stacks.
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.