“Jacques A Dit” plays on the French version of the childhood game Simon Says, where you must obey every command that begins with “Jacques a dit.” Christophe Willem turns this playful idea into a bittersweet story: the singer is a wounded bird, weighed down by sadness, who has always done what he was told—run, fly, love, dream—yet never finds the moment when his own wings can truly lift him. Each refrain reveals frustration with an invisible authority named Jacques: a symbol of society’s rules, other people’s expectations, and even the nagging voice in our heads that says we are never quite enough.
The song blends nostalgia and melancholy with a spark of rebellion. Childhood innocence fades, dreams evaporate, and the commands keep coming, but they never fit the singer’s real life. By the end, he recognizes that “Jacques” is only an illusion, not a flesh-and-blood guide. The message is both poignant and empowering: when we blindly follow outside orders, we risk losing direction and joy; true freedom begins the moment we question those rules and choose our own path.