Sinvergüenza is a powerful Spanish insult that literally means 'without shame'. It's used to describe someone who acts audaciously and without remorse, much like calling someone a 'scoundrel' or 'rascal' in English.
As the song's title, this word is central to the track's fiery theme. The singers label their ex-partners as sinvergüenzas for shamelessly trying to return after causing so much pain, making it a perfect word to express defiance.
Talk about a chaotic breakup where nobody wants to admit they messed up first! In SINVERGÜENZA, Argentine rapper Emanero teams up with Angela Torres, Karina, and J Mena to stage a fiery, back-and-forth blame game between exes. The track kicks off with a blunt rejection of cheap apologies: "Ya no quiero flores ni botellas de vino" ("I don't want flowers or wine bottles anymore"). The women fire off insults, calling the ex a "sinvergüenza" (a shameless scoundrel) and an "atorrante" (a classic Argentine slang word for a lazy bum or sleazy hustler). They point out the obvious irony: he ignored them when they were together, but suddenly reappeared right when they got hot—"ahora que me puse buena te acordaste de mi amor" ("now that I got hot, you remembered my love").
Instead of taking the beating quietly, Emanero fires back with the exact same insults, claiming he was the one used, hurt, and abandoned. He complains about being ignored while watching his ex move on with someone else ("ahora andas con otro y de mí te olvidaste" ["now you're hanging out with someone else and forgot all about me"]). But the women definitely get the final word, laughing off his pathetic attempts to beg on his knees: "Verte arrepentido y con el corazón partido me divierte" ("Watching you regretful and with a broken heart amuses me"). It is petty, brutally honest, and wonderfully satisfying to sing along to when you are completely over an ex.