Enchulé comes from the Puerto Rican slang verb enchularse, which means to become infatuated or develop a massive crush on someone.
While traditional Spanish classes might teach you enamorarse (to fall in love), urban Latin music is full of colorful regional slang like this. In the song, Myke Towers sings "Me enchulé la primera vez que la vi" (I got a crush the first time I saw her), making it an exciting and highly useful word to learn if you want to understand modern conversational Spanish.
Puerto Rican rapper Myke Towers drops you straight into the middle of a late-night hookup in "LALA." Right from the start, he falls hard on the dance floor with "Me enchulé la primera vez que la vi" ("I got hooked on her the first time I saw her"). The Puerto Rican slang verb enchularse means falling head-over-heels in lust or love fast. From there, the track moves quickly: red lipstick, drinking red wine until she needs a breather, and cruising around the neighborhood on a KYMCO (a popular brand of scooter).
The lyrics stay blunt, playful, and completely locked in on the heat of the moment. Towers brags about his pull when he says people freeze up when they see him ("quedan trinco'"), but he only has eyes for her. He even drops a sports romance line: "Yo tu Carmelo y tú mi..." ("I'm your Carmelo and you're my..."), pointing directly to basketball star Carmelo Anthony and his long-time celebrity relationship with La La Anthony. By the end, they do not care about the neighbors watching from the balcony; the focus stays on unfiltered attraction and mutual chemistry.