Rogar literally means "to beg" or "to plead". It's a powerful verb that implies a sense of desperation.
However, in this song, it's used in the common idiomatic phrase "No te hagas de rogar", which translates to "Don't play hard to get". The singer uses this line to playfully tell his love interest to stop being coy because he knows the feeling is mutual. It's a fantastic phrase to learn to make your Spanish sound more natural and fluent!
Talk about mixed signals! In "Esta Noche", Yahritza Y Su Esencia pulls off a complete about-face between the verses. The track kicks off with bold, instant attraction. The speaker barely knows this person, but blurts out: "Sé que ahorita no ando en mis seis sentidos / Uno me quitaste y ese fue el sentimiento" ("I know right now I'm not in my six senses / You took one away and that was feeling"). That phrase plays on the usual "five senses" idea, joking that infatuation literally knocked their head sideways. They switch smoothly into Spanglish with "Let's go cruising by pa' ver donde terminamos" ("Let's go cruising by to see where we end up") and confidently warn, "No te hagas de rogar" ("Don't play hard to get"), claiming they'll be wanted back the next day.
Then the morning after hits, and the tone changes completely. The swagger turns into a sheepish scramble: "Perdona no recuerdo lo que sucedió / Ese no fui yo el que anoche te enamoró / Bueno si fui yo, pero andaba bajo el alcohol" ("Forgive me, I don't remember what happened / That wasn't me who made you fall in love last night / Well yes it was me, but I was drunk"). It is messy and a little brutally honest. By the end, they throw their hands up and deliver the blunt truth: "Pero al final del día con ninguna me quedo / ¿Pa' qué miento?" ("At the end of the day, I don't stay with anyone / Why lie?").