Picheo comes from the English verb 'to pitch' from baseball, but it's a fantastic example of Spanglish slang!
In Puerto Rico and other parts of the Caribbean, 'pichear' means to ignore someone or to dodge a situation. In the song, Bad Bunny brags, 'Yo siempre picheo, denme el Cy Young' (I always ignore them, give me the Cy Young award), cleverly comparing his skill at ignoring haters to being the best pitcher in baseball.
Bad Bunny opens this track with a bold proclamation: “¿Quién dijo que no? Yo hago lo que me dé la gana.” He is celebrating unstoppable self-confidence, reminding us that limits are often just other people’s opinions. From boasting about diamonds that cannot outshine him to claiming the whole world as his playground, the Puerto Rican superstar paints a picture of personal freedom, hard-won success, and fearless ambition.
Throughout the song, he measures his rise from “cero a 7.25, después un millón,” proudly silencing doubters while turning haters into fans who now beg for photos. By referencing salsa legend Héctor Lavoe’s famous line “Todo tiene su final,” then countering it with “pero yo seré por siempre,” Bad Bunny insists his impact will outlast any trend. In short, “EL MUNDO ES MÍO” is an anthem of ownership and perseverance—an energetic reminder that if you believe in yourself, the world is yours too.