Picture a midnight voice note that crackles with longing. In “RU MOR”, Colombian artist Feid reaches out to a girl he has not seen in a while and vents about the distance that separates them. Gossip is flying (“ru mor” = rumor) and her family is not impressed by his flashy chains, tattoos, or the rough-edged friends who ride with him. Feid pushes back with swagger: he has cars, motorcycles, money from “el Baloto”, and even a plan to move her mom to a better neighborhood. Under the bravado, though, you hear a genuine ache. He tells her no one will ever touch her like he does, promises he bears no grudge against her dad, and vows to keep her safe from anyone who talks trash.
The song is a bad-boy love anthem where romance, street credibility, and family disapproval collide. Feid invites his girl to sneak out, throw on a miniskirt, hop in his car, and dance until sunrise. Every boast and threat is really a plea: ignore the rumors, trust the connection, and let’s escape together for one unforgettable night.