La 701 is a modern corrido that drops you straight into the larger-than-life legend of Joaquín “El Chapo” Guzmán. Luis R. Conriquez and Panter Bélico sing from the perspective of the infamous capo himself, speaking to his children, loyal crew, and the listeners who still romanticize his story. The track’s title nods to Forbes magazine, where El Chapo once appeared at number 701 on the world’s richest list, and the lyrics rush through the most iconic chapters of his mythos: growing up in Badiraguato, carving tunnels through the Sierra, staging the now-famous escape from Puente Grande, and dancing at parties with his custom-gripped pistol always tucked in his belt. Every line paints an outlaw who is equal parts folk hero and feared kingpin, making the song feel like a postcard sent from the shadows.
Beneath the swagger, La 701 also throws in moments of nostalgia and warning. El Chapo sends a long-distance hug to the children he barely saw, shouts out his right-hand man Cholo Iván, remembers fallen friends like Edgar, and calls out the traitors who switched sides once he was locked up. It is both a victory lap and a cautionary tale, wrapped in lively banda instrumentation that invites you to dance while reflecting on the cost of living outside the law. Fans of Mexican regional music will recognize the classic storytelling of a narcocorrido—complete with pride, love, betrayal, and the ever-present danger that comes with ruling an empire built on risk.