Pirata literally means “pirate,” someone who sails the seas in search of treasure.
In the lyric "ese tesoro tiene pirata," J Balvin playfully calls himself the pirate who has already claimed the “treasure” (his lover’s heart). It’s a vivid, adventurous word that instantly sparks curiosity and paints a cinematic image, making it a memorable hook for Spanish learners.
Colombian superstar J Balvin brings pure late-night obsession to life in "Rojo". The song revolves around a connection so synced up that both people crave each other at the exact same moment: "Me decido por ti, te decides por mí / A la misma hora" ("I choose you, you choose me / At the same time"). It is 3:00 or 4:00 in the morning, and neither person cares about bad timing or past arguments. He admits "estas no son horas de llamar" ("this is no time to call"), but desire wins anyway. Even when they fight or drift apart, the physical pull snaps them right back together the second the clock strikes late.
Balvin also tosses in some classic Latin American street phrasing to ward off rivals. He warns that other suitors "se caen de la mata" ("fall right off the vine / are fooling themselves") when they try to win her over with cash (plata). He drops a delightfully cheesy line to shut them down: "ese tesoro tiene pirata" ("that treasure already has a pirate"). He knows what they have is exclusive, secret, and strong enough that he will risk it all, declaring "Yo doy la vida por ti" ("I'd give my life for you").