DELAOSSA and Easy-S turn “777” into a lazy, boastful summer day that quickly becomes a full-time attitude. Easy-S starts with “One two three and to the four” and a playful producer shout, then asks for a Puleva, a Spanish milk drink, to calm down after drinking before settling into “Fortnite y fumá” [Fortnite and smoking]. The sun will not stop, but he says “no lo quiero conocé” [I do not want to know it], a funny way to reject responsibility. The dropped final consonants in words such as “trabajá” and “comprá” reflect relaxed southern Spanish pronunciation, matching the song’s beach-town, no-rush mood.
Then the holiday slacker turns into a fiercely self-assured rapper. “Vivo en el sur, desde aquí se ve el mar” [I live in the south, from here you can see the sea] places his pride in his home, while “Whit ma mind on ma money / and ma money on ma MIND” [with my mind on my money, and my money on my mind] makes ambition sound like a chant. He dismisses fake people, leaves money on a table, and compares his swagger to B.I.G., while taking a swipe at people whose parents pay for their Supreme clothes. There is also a sharp joke in “yo soy de Pablo Picasso, no de Pablo e Medellín” [I am from Pablo Picasso, not Pablo from Medellín]: he claims art and originality rather than the drug-world image associated with Pablo Escobar. By the end, the message is simple and loud: he is “deep in the game,” working to “make it rain,” partying with his cousins, and refusing to care what anyone says.