Joujou is a playful, almost childlike word for "toy" or "plaything." It's not a common word in everyday conversation or song lyrics, making it quite unique and memorable.
In the context of the song, the artist uses "faire joujou" (to play around) to describe a man who isn't serious about a relationship and is just toying with her emotions. It conveys a sense of dismissiveness and frustration towards his immature behavior, making it a very evocative word in this song.
Have you ever had someone who just wouldn't take a hint? In "Joujou," French singer Imen Es delivers a powerful message to a guy who won't leave her alone. She calls him a "toxic boy" and a "parasite," making it crystal clear she's not interested. Despite her telling him repeatedly, "non, c'est non" (no means no), he keeps trying to impress her.
The title itself, "Joujou," means "plaything" or "toy." Imen Es sings that she knows this guy just wants to "faire joujou"—he wants to play games and isn't looking for anything serious. It's a confident anthem about recognizing when someone isn't right for you and having the strength to tell them to take a hike.