Dá preferência literally translates to "Give preference". It's a direct and commanding phrase that's the heart of this fun, flirtatious song.
Instead of a more subtle approach, the singer gets straight to the point, telling the girl: "Se for beijar na boca hoje... Dá preferência pra mim" (If you're going to kiss someone today... give preference to me). It's a perfect example of the playful confidence in Brazilian Sertanejo music, essentially meaning "Choose me first!"
Picture this: you are at a casual Brazilian barbecue on a balcony—what Thiago Brava calls a churrascada na sacadinha—with skewers of grilled meat circulating and someone shouting that the garlic bread (pão de alho) has just arrived. Amid all that food and chatter, a guy spots someone across the patio who just walked in, still holding her very first drink (tá na primeira bebida) while waiting for her friends. Instead of playing it cool, he walks right up to introduce himself. He promises to make it quick, gives her space to settle in, but drops one cheeky condition: if she decides to kiss anyone tonight, she has to give him first priority.
That hilarious, shameless request is the entire hook of the track: "Se for beijar na boca hoje faz assim / Dá preferência pra mim" ("If you're going to kiss anyone on the mouth tonight, do it like this / Give preference to me"). His reasoning is as bold as it is simple: he got in line first ("Não esquece não que eu fui o primeiro a pedir" / "Don't forget that I was the first to ask"). Packed with playful party banter between Thiago and country star Gusttavo Lima—who pops in with his signature catchphrase "Respeita o embaixador bebê!" ("Respect the ambassador, baby!")—the track treats flirting like grabbing a ticket at a bakery counter. It is lighthearted, direct, and completely unbothered by formalities.