Paulo Ezequiel Londra (born April 12, 1998, in Córdoba, Argentina) is a renowned Argentine rapper, singer, and songwriter known for his melodic style within the urbano and Latin trap genres. Inspired by Eminem's film 8 Mile, Londra began his musical journey freestyling publicly at age 14, developing a distinctive sound that steers clear of common urban themes like violence and drugs.
Londra rose to fame with hit singles such as Cuando Te Besé (featuring Becky G) and Adán y Eva, both topping Argentina's Billboard Hot 100 chart. His debut album Homerun (2019) and subsequent collaborations with global stars like Ed Sheeran have solidified his status as a leading figure in Latin American music. Despite legal challenges impacting his career, Londra continues to be celebrated for his positive and unique approach to urban music.