Hechiza comes from the verb hechizar, which translates to 'to bewitch' or 'to cast a spell'.
In the song, Don Omar sings about "una sirena que hechiza" (a siren who bewitches), using this magical imagery to describe a mesmerizing woman on the beach who completely captivates him. It is a fantastic, poetic verb to learn for expressing an attraction that feels incredibly powerful and almost supernatural.
Puerto Rican star Don Omar takes a classic heartbreak melody and throws it straight into a Brazilian beach party. The song borrows the famous melody from "Llorando se fue la que un día me hizo llorar" ("Crying left the woman who once made me cry"), turning a story about an ex who failed to protect love into an excuse to hit the dance floor. Instead of sitting around sulking, he shifts gears completely. He heads out to São Paulo and looks for a cure among the waves, the sand, and the stars: "De noche, la luna, las estrellas / La playa, la arena / Para olvidarme de ella" ("At night, the moon, the stars / The beach, the sand / To forget about her").
The real medicine here is pure movement. He spots a woman soaking up the sun like an enchanting mermaid and cheers her on with "Mi nena, menea / Una cintura prendida en candela" ("My baby, shake it / A waist lit on fire"). The word menea is standard party slang for shaking your hips, while calling her waist "prendida en candela" just means she dances with insane energy. When he shouts "Vélame en la favela" ("Watch over me in the favela"), he grounds the whole track in the rough, energetic spirit of Brazilian hillside neighborhoods. It is blunt, loud, and proof that sweating it out to samba beats is the fastest way to get over someone.